image by Ahmed Zayan
Google has recently built user tracking directly into Chrome. This new technology is named Federated Learning of Cohorts (shortened to FLoC).
…a custom response header to opt your application, and thus your users, out of this user tracking.
# ... module YourAppName class Application < Rails::Application # ... config.action_dispatch.default_headers["Permissions-Policy"] = "interest-cohort=()" # ... end end
In short, it’s not just bad because advertisers can track you around the Internet (still creepy after all these years!) but also because Google are leveraging their dominance in the browser market to further entrench their advertising monopoly.
The core Wordpress team are considering treating FLoC like a security concern and Wordpress powers over two-fifths of the Internet, so you’ll be in good company.
You might also might want to personally switch to Safari or Firefox or similar, even for your web development needs.
Maybe you don’t mind about advertising tracking your users around the internet, which is a reasonable position.
That said… you don’t have to be a privacy absolutist to see that Google’s effective monopoly is somewhat an issue for even companies that use and pay for search or display adverts.
Last updated on May 24th, 2021 by @andycroll
An email newsletter, with one Ruby/Rails technique delivered with a ‘why?’ and a ‘how?’ every two weeks. It’s deliberately brief, focussed & opinionated.