HTML Email

A Guide to Responsive Email

Creating HTML emails is often thought of as an unpleasant and neglected part of web design, but email is hugely important for reaching out to your users, customers and clients.

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Back Cover for HTML Email

The Book

In an age where email is everywhere, even in your pocket, it's crucial your users get the right experience across all their devices.

In this book, Andy shows you how to design and build responsive email your customers and clients will love to receive.

Who is it for?

This book is aimed at people who already send email to their customers, and those who are thinking about it. It also shows practising designers and developers techniques to adapt their email designs for mobile.

The Author

Andy Croll is a designer/developer from the UK.

He delivered beautiful, responsive emails to tens of thousands of luxury travellers every week while CTO at ImpulseFlyer.


"For designers, marketers and business owners who are making first tracks into email marketing, A Pocket Guide to HTML Email has paved the way. As well as providing practical lessons on planning and coding campaigns, it's also an entertaining read!"

Ros Hodgekiss, Campaign Monitor

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in PDF, ePub & Kindle (.mobi) formats
HTML Email Chapter 4 page
HTML Email Inner

The Book

Part 1: HTML Email

Why should you send email to your customers and clients? What are the sorts of email that you might send?

Part 2: Email Basics

The mechanics of sending emails: permission, legality, spam, services and tools.

Part 3: Design and Content

Thinking about the design and content of your mailings. Writing, layout, coding approaches and testing, all before you send.

Part 4: Email on Mobile

Responsive email. Email is being read on all sorts of devices - this is how to make sure your users get a great experience.

Part 5: A Real Example

Putting it all together to redesign the Five Simple Steps newsletter so it works better on mobile.

But I want a physical book

There are some physical printings of the ebook. The status of the book is currently up in the air as a result of the demise of Five Simple Steps.

For now, just drop me an email and I'll see what I can do.

Buy Now • Only £3

in PDF, ePub & Kindle (.mobi) formats